Tv-stationen CNBC beskyldes for bevidst at vildlede seerne

Den amerikanske tv-station CNBC, Consumer News and Business Channel, der har erhvervsliv og detailhandel som sit vigtigste stofområde, vildleder bevidst sine seere med sin fornægtelse af klimaforandringerne, og det må der sættes en stopper for, mener organisationen Media Matters. Nu skruer Media Matters op for sin informationskampagne, der skal udstille og gøre amerikanerne bekendt med CNBC’s usaglige klimafornægtelse.

CNBC-logo

I en rapport fra juni 2013 bliver CNBC anklaget af nonprofit-organisationen Media Matters for America for at give seerne et forvansket billede af virkeligheden. Media Matters mener, at “tv-netværket CNBC, der ellers roser sig af at opfylde erhvervslivets særlige behov for information, svigter sine seere og skader sit eget omdømme, når det sår tvivl om rigtigheden af videnskabelige resultater i over halvdelen af de programmer, der handler om klimaforandringer.” [1]

Rapporten, der var den første analyse af sin art, blev samtidig en brat opvågnen for CNBC: Tv-stationen havde med sin konstante fornægtelse af klimaforskernes vurderinger bevæget sig langt væk fra sin centrale målsætning om at formidle “hurtige, præcise, ansvarlige [og] upartiske” erhvervsnyheder til sine seere.

Miljøgrupper reagerede på undersøgelsens resultater med en kampagne, som skaffede 42.000 underskrifter på en opfordring til CNBC om at håndtere klimadækningen med større saglighed. [2]

Fire måneder efter at Media Matters havde slået alarm, gennemførte organisationen en opfølgende undersøgelse for at konstatere om CNBC havde rettet ind og forbedret sin dækning. [3]

Det vakte stor opmærksomhed, at undersøgelsen tværtimod viste, at omfanget af klimafornægtende udsagn i tv-stationens udsendelser faktisk blev øget, idet det steg fra 51 procent til 55 procent af klimadækningen. Og hvad værre var, så var en tredjedel af de historier som gav et præcist billede af forskernes resultater, blevet udsendt i løbet af en “temauge om klimaforandringerne” på Worldwide Exchange, et program der går i luften kl. 4 om morgenen på den amerikanske østkyst. [4]

Media Matters har sendt et brev til CNBC og tilbudt tv-stationen hjælp til at planlægge en løbende forbedring af stationens klimaprogrammer. Netværket afviste dog denne fremstrakte hånd. CNBC ignorerer fuldkommen forskerne og medieovervågningen, så nu vil Media Matters sætte trumf på sin kampagne med en rullende, energieffektiv flåde af mobile reklamer, der kan sprede budskabet til CNBC i alle større finanscentre i USA og udbasunere CNBC’s bevidste fornægtelse af klimaforskningens resultater.

 


 

 

In June, Media Matters released a report showing that business news channel CNBC had cast doubt on science in more than half of its 2013 climate change coverage. [1] As the first analysis of its kind, the report was a wake-up call: by regularly denying climate science, CNBC was falling short of its core mission of providing “fast, accurate, actionable, [and] unbiased” business news to its viewers.

Environmental groups mobilized in response to the findings, collecting 42,000 signatures urging CNBC to improve its climate reporting. [2]

Four months after first sounding the alarm, Media Matters conducted a follow-up study to see if CNBC had adjusted its coverage. [3] Remarkably, we found that climate denial at the network actually increased, rising from 51 percent to 55 percent of climate reporting. Worse, one-third of the segments that did accurately report the science occurred during a limited “special week of climate coverage” on Worldwide Exchange, which airs at 4 AM ET. [4]

Donate: Help Media Matters let CNBC viewers know that they aren’t getting all the facts.

Scientists overwhelmingly agree that climate change exists, and more and more businesses are deciding that they can’t afford to wait and see. According to a recent study, more than 70 percent of companies think climate change can significantly affect their revenues—and many are already hedging against the risk. [5]  In fact, businesses are becoming leading climate advocates: more than 650 major U.S. companies have already signed a letter calling for stronger federal clean energy laws [6], and just last month, nearly two dozen leading U.S. businesses announced support for carbon pollution standards proposed by the Environmental Protection Agency for new power plants. [7]

In business, there’s a clear trend toward taking climate science seriously—but on CNBC, there’s a clear trend toward dismissing and distorting it. As a network that prides itself on serving the information needs of the business community, CNBC is failing its viewers and damaging its reputation by rejecting science.

Last month, we sent a letter to CNBC, offering to help develop a plan to gradually improve its climate reporting. The network dismissed this outreach.

CNBC is ignoring scientists and media watchdogs, so it’s time to bring the truth to an audience it can’t ignore: its viewers.

CNBC has had multiple opportunities to address its climate denial problem, but has only let it get worse. At this point, the network can no longer claim ignorance: CNBC is intentionally misleading its viewers about climate change, and it needs to stop.

To push back, Media Matters will charter a fleet of fuel-efficient mobile billboards to blanket major U.S. financial districts with ads calling out CNBC for denying climate science.

Can you chip in $5 to help fund a billboard?

With your participation, we can scale up our efforts to expose the bad business of CNBC’s climate denial to the viewers that determine its bottom line.

Cynthia Padera
Campaigns Manager
Media Matters for America

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[1] REPORT: CNBC’s Climate Denial Is Bad For Business http://mm4a.org/12GKKLW

[2] Environmentalists Deliver 42,000-Signature Petition For Better Climate Coverage To CNBC Headquarters http://mm4a.org/1dE9gSI

[3] REPORT: CNBC Still Deeply In (Climate) Denial http://mm4a.org/1doZkKa

[4] After Petition, CNBC Unveils A “Special Week Of Climate Coverage” http://mm4a.org/156wbkn

[5] Carbon Disclosure Project and Accenture: “Reducing risk and driving business value” https://www.cdproject.net/en-US/News/CDP%20News%20Article%20Pages/major-climate-threat-to-global-supply-chains.aspx

[6] CERES: Major U.S. Companies Call For Climate Change Action http://www.ceres.org/press/press-releases/major-u.s.-companies-call-for-climate-change-action

[7] CERES: Major U.S. Companies and Investors Support Carbon Pollution Standards for New Power Plants http://www.ceres.org/press/press-releases/major-u.s.-companies-and-investors-support-carbon-pollution-standards-for-new-power-plants



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